There are times when the album evokes the grittiest of those tapes- its single reimagines a Gravediggaz song-but it breaks up the heavier cuts with shards of bright pop. It’s an inspired choice, nostalgic but irreverent, and suited perfectly to his strengths: It grants him the freedom to play with tone, to write personally or use his gravelly voice as texture, to treat the harshest raps and the most delicate hooks as mad experiments gone wrong.Ĭall Me is hosted by DJ Drama, the animated Philly native whose Gangsta Grillz series includes some of the most essential rap records of the century so far. (Think of how many times you’ve seen advertising for an artist’s “debut album” only to think, “Don’t they have three albums already?”) Call Me If You Get Lost-which is either Tyler, the Creator’s sixth or seventh album, depending on whether or not you count 2009’s Bastard-argues for the mixtape not as a tidy bit of careerist maneuvering, but as an aesthetic tradition. When digital streaming platforms made it easy to profit off of online-only releases, provided the artist or label owns the rights to what’s uploaded, “mixtape” became a nominal term used cynically to signal which rap records were meant to be taken more seriously than others.
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